I found this article via Twitter from @mashable.
http://mashable.com/2009/09/16/little-girl-throws-ball-back/
If you don’t want to read the article yourself (it’s very short) I’ll give you a short synopsis.
A Phillie fan caught a foul ball and promptly gave it to his 3-year-old daughter. She, like any grown man would if he were hopped up on apple juice, throws it back. This absolutely adorable moment was quickly posted all over sites like YouTube.
MLB, in all its infinite wisdom, decided to place copyright restrictions on the video forcing YouTube to remove the video. Then, it uploaded the video here on MLB.com without an “embed” code so the video can only be seen on MLB.com.
I understand wanting to drive traffic to your site as a business and company, but in this digital age trying to “control” the medium will only cause backlash against your brand. A better solution is to create a better quality video of it, then make it distributable, so the top quality videos out there are your’s and not user-generated. As cute as the video is, users do not want to, or regularly, search a site like MLB.com for videos. There is already a site for stuff like that. It’s called YouTube.